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Plain-language guides to auto, home and life insurance. Start comparing

How we make money

Comfy is free to read. Here is exactly how it pays for itself.

Partner fees

Some buttons go to partner comparison sites or insurers. When you visit or sign up there, the partner may pay Comfy a flat fee, such as a fee per click or per referral. We are never paid a commission on a policy you buy, and we never see what you enter on a partner’s site.

Sponsored broker spots

Licensed brokers can pay a flat monthly fee for a clearly labelled “Sponsored” spot. Sponsors don’t pay per lead or per sale, and they don’t review or change our guides.

What we never do

  • Sell, quote, bind or arrange insurance.
  • Ask for your vehicle, health, claims or postal-code details.
  • Rank partners by how much they pay.
  • Accept payment for a guide’s conclusions.

How we choose partners

We list partners that compare several insurers or are licensed to sell in the places they serve. A partner appearing on Comfy is not an endorsement of any policy. Always read the policy wording before you buy.

AskComfy is an independent insurance guide and comparison publisher. We don’t sell, quote or arrange insurance, and nothing here is advice. Partner links may earn us a flat fee. How we make money · Disclosures